Best practices, tools and top tips for PR agencies and communication experts across the globe. Understand how to improve your strategy for a more seamless process and better brand relationships.
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
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PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
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Nowadays, no one argues against the need for brands to connect with their audiences on a variety of different platforms. And one way that’s gaining traction is Influencer Marketing. Applying this type of strategy enables them to reach a segmented influencer marketing audience and gain more credibility. However, many brands fails to get their influencers’ […]
Last Monday, Jay Baer helped us build our Digital Communication Map that was launched during the World Public Relations Forum held in Madrid. Today, we are sharing our entire interview. The New York Times’ bestselling author, Jay Baer, is an expert in digital marketing, social media and technology trends. Without a doubt, he himself is […]
It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about: Most Shocking Second a Day Video (by Save the Children) The toughest challenge for any charity is to get your audience to empathize with your cause. Save the Children, achieves this […]
Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions […]