Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
Market expansion begins with the conviction that your brand is ready for more. A new region shows promise, budgets are allocated, targets are set and there’s a natural assumption that what works at home can scale elsewhere. In reality, each market operates differently between channels, Voices and consumer expectations. Without structured data and insights incorporated […]
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Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to […]
Are you making the most out of retail partnerships? In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns. Yet, too often, retail partners are seen as purely as transactional […]
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During Covid-19, the majority of the global industries took a hard hit as the world came to a standstill; stores closed down, production and manufacturing paused and sales decreased. The beauty industry, in particular, was heavily affected according to our latest report Marketing Reset: A Data Snapshot of the Beauty Industry, suffering the highest year-on-year […]
Since the beginning of 2020, the world has been impacted by Covid-19 and it has dramatically affected the majority of fashion, luxury, and beauty industries, forcing them to make widespread changes. Retail took a hit from temporarily closed stores and consumer behavior has changed as concerns turned to health and wellbeing rather than physical and […]
On July 9th, 2020 we hosted our live webinar, featuring panelists Michael Jais (CEO, Launchmetrics) and Tatiana Ferreira (CCO, Launchmetrics) on the best marketing strategy, post-Covid. Recently, we released our report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19, where we provided a full data analysis of the ramifications of the global pandemic on […]
On-Demand Webinar Industry Career Panel: Seizing Opportunities in Fashion, Luxury, and Beauty Is this webinar for you? Discover How to Power Your Career in Fashion, Luxury & Beauty The COVID-19 outbreak and the economic downturn swelled the ranks of unemployed Americans by over 14 million. Amidst the unemployment crisis, graduation season, and the industry’s road […]
It doesn’t come as a surprise that while the majority of the fashion industry struggled during Covid, activewear and athleisure brands flourished. Leggings, sweatpants, and overall loungewear became the remote work uniform. According to Statista, the global sports apparel market saw $180 billion in revenue last year and is estimated to reach nearly $190 billion […]
Since the outbreak of Covid, the majority of the luxury, mass market fashion, and beauty industries have undergone significant changes. With consumption on hold for a few weeks and stores temporarily closed, there was a widespread slow-down. Now, stores are beginning to reopen and consumers are eager to go shopping again and enjoy the new […]
On-Demand Webinar Marketing Reset: How to Drive Brand Performance in a Post-Covid Era Is this webinar for you? Unlock Strategies to Future-Proof Your Brand Since the start of 2020, the Covid-19 pandemic has disrupted the global fashion, luxury and beauty industries, forcing brands to reconsider the way they communicate with customers as well as their […]
With a notable shift in the fashion and beauty industries towards increased consciousness around sustainable practices due in part to consumer demands, last year we released our Sustainability Report. Today, we have put together this in-depth analysis to better understand who is driving the conversation around sustainability, and what still needs to be done. Covid-19 […]
Welcome back to our five-part blog series, where we look at the different Voices influencing customer journeys. For this installment, we wanted to focus on the Influencer Voice and how the concept of relatability that we spoke about in our recently launched annual State of Influencer Marketing 2020, is paving the way for successful influencer […]
Covid-19 has reshaped the way that the global population lives their lives, with people staying at home and large sporting events being canceled or put on hold for the foreseeable future. But, what does this mean for the sportswear industry, as brands miss out on key promotional platforms they would usually use to push their […]
Since the outbreak of Covid-19, a lot of things have changed for the majority of the luxury, fashion, and beauty industries. Some businesses had to temporarily close stores and product warehouses as well as their staff having to isolate and work from home. As a result of this, the majority of the industry has slowed […]
At Launchmetrics, the marketing platform & data analytics company, we help customers build brand value and understand their competitive landscape. As experts within the fashion, luxury and beauty industries we are always keen to share our knowledge and insights. We have collated a fashion and luxury reading list of key articles and reports for you […]
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At Launchmetrics, we always try to provide industry insights with the aim of sharing news, information, and innovation of which the beauty industry, and beyond, is the primary focus. In this article, we have therefore gathered some of our key content to create a beauty reading list in the hopes that this will provide a […]
Welcome to our new five-part blog series, where we focus on the different Voices influencing customer journeys. In this first installment, we will be focusing on the value that an Owned Media strategy can bring to a brand, through the example of the haircare industry, using a comparative case study of two household names, Kérastase […]