Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
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Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? Or maybe you’ve seen a product launch so perfectly executed that it seems like everyone in your feed is talking about it? A strong product launch campaign does more than drive immediate sales. It builds brand […]
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]
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In our previous #KnowYourMIV installment, we spoke about Jessica Kahawaty and her collaboration with Dior Beauty. This time, we take an analytical look into the Swiss-Italian influencer, Xenia Tchoumi and her MIV from the ongoing partnership with L’Oréal, a brand that the Mega Influencer has been working with since September 2018. Xenia has made a […]
Berlin is in constant transition, and the city is now on everyone’s creative agenda when it comes to art, music, and design. For over a decade, Berlin has also been establishing itself as a city on the global fashion map – and has managed to succeed, by defining the ways fashion is perceived in the […]
Beauty consumers are upping the pressure when it comes to authenticity, transparency and sustainable practices, which makes sense, considering 120 billion units of packaging are produced every year by the global cosmetics industry. Whilst it’s clearly important for consumers, it is even more important for companies to practice sustainability at all levels of the brand […]
According to a study by Duke University, investment in marketing analytics is expected to increase by 68% over the next three years.
When it comes to cosmetics, Glossier has carved out a totally unique space in the beauty industry today. From their marketing and social strategy to their product selling, this is a beauty brand that creates its own formula. Glossier, founded by blogger Emily Weiss, offers up “beauty products inspired by real life,” and heavily leverages […]
Pitti Uomo 96 ha fatto registrate 16mila placement e un Media Impact Value™ totale di 14 milioni di euro.
Carefully-selected, well-executed brand collaborations can do more than win you press coverage. They can expand your reach, expose you to new audiences, even reshape your brand’s image. To put it another way, brand collaborations can totally change the game. How do brand collaborations work? A brand collaboration is a strategic partnership between a brand and […]
This June, we continued our partnership with Pitti Immagine and our analysis of Pitti Uomo (the menswear trade fair that takes place in Florence bi-annually), at the 96th edition. In order to uncover the buzz that the events, designers, brands and influencers generated, we put together a fascinating data report. Our team of Data Scientists […]
Digitalization is the new globalization.
Previously in our #KnowYourMIV series, we tracked the data behind Diipa Khosla’s collaboration with Mac Cosmetics. This month, we are focusing on Mega-Influencer, Jessica Kahawaty, and the MIV® she generated for Dior on her recent campaign trip to Shanghai. Kahawaty is not your average influencer by any means. She is an international model, humanitarian and […]
The Met Gala is arguably one of the most talked about events of the year. Not only because it marks the opening of the Metropolitan Museum of Art Costume Institute’s annual fashion exhibit, but also because the themed event means it’s an excuse for celebrities (and now influencers) alike to really push the boat when […]
During Milano Fashion Week this past February, the 49th edition of MIDO took place – the most important international trade show in the eyewear industry – attracting over 1,323 exhibitors from all over the world and over 59,500 visitors. Just like every year, the tradeshow was a good moment to take stock of the state […]
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In our previous #KnowYourMIV article, we discussed the stellar impact that Mega Influencer Xenia Adonts had throughout fashion month. In this installment, we will be looking at the power of a collaboration between brands and influencers, to examine how these voices are a key tool for generating high levels of media impact during campaign partnerships. […]
This year, thanks to our collaboration with the Camera Nazionale della Moda Italiana – the association which disciplines, co-ordinates and promotes the development of Italian Fashion – we were able to analyze the media impact of both men’s and women’s Milano Fashion Weeks. We chose to analyze the FW19 season which took place for men’s […]