Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes
What does it really take for a watch-wear brand to stand out in today’s market? When it comes to watch marketing, there’s an oversaturation of storytelling around craftsmanship, heritage and prestige. And when everyone is telling the same story, it’s harder to differentiate. Even established names on any watch brand ranking can struggle to cut […]
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Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? Or maybe you’ve seen a product launch so perfectly executed that it seems like everyone in your feed is talking about it? A strong product launch campaign does more than drive immediate sales. It builds brand […]
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]
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With sustainable fashion lines at otherwise ‘fast fashion’ brands finding continuous success, to Reebok’s new sustainable sneaker, not to mention the boom in vegan lifestyles and very public refrains from the use of fur and leather materials from multiple luxury fashion brands, the conversation on sustainability seems to be reaching incredible heights – yet the […]
Berlin, a fashion capital?
HOW DIGITAL MARKETING IS TRANSFORMING THE COSMETICS INDUSTRY The beauty industry has experienced a radical change over the last decade. Like with fashion and luxury, the dawn of social media – along with other digital innovations – is transforming the way consumers discover and shop for beauty brands, forcing marketing professionals to constantly innovate. From […]
Every June, the Council of Fashion Designers of America (CFDA) brings together the top insiders within the fashion industry to celebrate American design and honor the leading talents with the annual CFDA Awards. This year marks the award’s 37th year and to add a new twist to the iconic ceremony, the CFDA introduced the first […]
The Costume Institute’s newest exhibition “Heavenly Bodies: Fashion and the Catholic Imagination” was inaugurated last week at the yearly, highly-anticipated Met Gala. From Rihanna’s heavily embellished catholicism-inspired Margiela outfit to Kim Kardashian West’s head-to-toe gold Atelier Versace gown, the extravagant ensembles that hit the red (or gold) carpet this year were certainly buzzworthy. To fully […]
Each year on the first Monday of May, the Met Museum hosts one of the fashion industry’s largest affairs that attracts some of the most influential celebrities. Known as the Met Ball or Met Gala, the evening is hosted to fundraise and celebrate the Costume Institute. This year, to celebrate the newest exhibition – Heavenly […]
FIND OUT THE DATA BEHIND BASELWORLD Baselworld is known as the main event for luxury jewelry & watch brands and manufacturers worldwide, but as digitalization is increasing, Baselworld has seen some decreases in exhibitors and visitors. Many brands are now asking themselves if it is still profitable to exhibit at the worldwide’s largest watch fair. […]
In the digital era, the popularity of topics such as “best red carpet gowns” or “red carpet beauty” is even more pronounced as engagement numbers soar on social media, with hashtags such as #Oscars2018 or #AcademyAwards popping up throughout the week of the event. The red carpet tradition has been around for nearly a century […]
Women are the primary consumers of fashion, yet we mainly see men when we look at the leaders of fashion companies.
Seeing the gap of women at the helm of the most powerful organizations in the fashion industry, Launchmetrics has decided to focus on some of the female leaders from the Nordics in their own separate infographic. Nordic fashion and lifestyle has long been an aspiration for the industry, and these Nordic women are leading that […]
The people who work in the fashion industry may predominantly be female, yet the number of women at the helm of companies or in executive roles is limited. As we tune into the news or scroll through our Instagram accounts to see hashtags such as #TimesUp or #WomenEmpowerment trending, it is undeniable that women across […]
As we bring you the list of the top shoe brands that were mentioned in print the last two years, we can’t help but reflect on the importance of editorial media – one of the most established “voices” contributing to the value of brands today. With the potential to reach such a wide audience due […]
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Missed the SIHH watch show this year or just want to relive the major industry event held in Geneva?
AN IN-DEPTH DATA ANALYSIS OF THE 4 MAJOR FASHION WEEKS Fashion Week has transformed over the last few years, evolving from a once industry-insider event to a global platform where brands can connect with consumers around the world. In our Fashion Week report we dive into the digital innovations and globalization that have made it […]